Customer Engagement Starts with a Single Building Block: A new approach to delivering the right content to the right customer through the right channel!
The pandemic has entirely changed the healthcare provider (HCP) engagement paradigm. Pharma organizations are moving towards a new model that’s more personalized, customer centric, and omnichannel. All customer engagement approaches will need to be tailored to individual HCPs and markets. But post-COVID-19, HCP channel and content preferences have evolved (and continue to evolve), so truly understanding your target audiences is the first step in tailoring content.
Download the white paper: Customer Engagement Starts with a Single Building Block – IQVIA
