It wasn’t long before sales reps realized they needed a new strategy to keep prospect pools flowing—18 months later, a mix of in-person and virtual meetings with healthcare professionals is emerging as the preferred approach moving forward.
In March 2020, the onset of the COVID lockdown (initially known as “two weeks to flatten the curve”) took on a molasses-like character. Life felt like it was happening very slowly. Perhaps it was because of the two-week expectation that was set, but it was almost as if we were collectively counting down the days to a new magical holiday that would restore our freedom, way of life, and how we do business.
Turning the Corner: A New Era of Pharma Sales Comes Into View (pharmexec.com)
