Multi-indication assets represent a tremendous commercial opportunity, but unlocking their full potential requires careful strategic choices, disciplined execution and sustained organisational commitment.
In this whitepaper, read about different launch strategy archetypes for unlocking a pipeline in a product and explore specific challenges multi-indication assets face, such as sequencing and speed of indication roll-out, performance consistency across multiple indications or promotional investment strategies and pan-indication synergies.
Success Multiplied: Launch Excellence for Multi-Indication Assets – IQVIA
