As new channels enter healthcare conversation mix, engagement strategies are changing.
Pharma social media advertising has been trending in the news as of late as a “blue check” snafu occurred on the newly-owned Elon Musk version of Twitter. Under the Twitter Blue program introduced by Musk, a supposed blue check-verified Ely Lilly post stated that the company was offering free insulin. It was a hoax, and because of a relatively slow response by an understaffed Twitter and by Lilly, real-world consequences emerged in the form of a stock plunge that didn’t recover for the better part of a month. The fallout as well as the loss of confidence in Twitter as a marketing vehicle has been pivotal as most large pharma organizations and partnering agencies have paused campaigns, labeling Twitter as a high-risk buy, and rightfully so. It’s an enormous, politically charged project that’s off to a bit of a rocky start for Musk.
About Twitter, Zoom – and what about patients?
