Literatur

Five Forces nach Porter: https://link.springer.com/chapter/10.1007%2F978-3-658-18917-4_36

Five P im Marketingmanagement: http://ijbmer.com/docs/volumes/vol7issue3/ijbmer2016070304.pdf

A/B Test: https://de.wikipedia.org/wiki/A/B-Test#Literatur

ABC-Analyse: https://www.business-wissen.de/hb/abc-analyse-am-beispiel-erklaert/

After Sales Service: https://monami.hs-mittweida.de/frontdoor/deliver/index/docId/769/file/ERFOLGSKRITERIEN_FUER_DEN_A.PDF

AIDCAS: https://wirtschaftslexikon.gabler.de/definition/aida-regel-29523/version-253126

Balanced Scorecard: https://fiverefs.de/balanced-scorecard-fuenf-literaturempfehlungen/

BCG-Matrix: https://www.betriebswirtschaft-lernen.net/erklaerung/portfolio-analyse-bcg-matrix/

Benefit Ladder: https://www.researchgate.net/publication/228143450_Linking_Products_and_Consumers_The_Consumer_Benefit_Ladder_Approach

Besuchsfrequenz: https://portal.ub.uni-kassel.de/kup/d/9783862192809

Brand Planning: https://portal.ub.uni-kassel.de/kup/d/9783862192809 https://www.taylorfrancis.com/books/mono/10.4324/9781315261379/brand-planning-pharmaceutical-industry-janice-maclennan

Conjoint-Analyse: https://link.springer.com/chapter/10.1007/978-3-658-32425-4_9

Content Marketing: https://courses.helsinki.fi/sites/default/files/course-material/4669802/2_Content%20mgt.pdf

Customer Experience Management: https://courses.helsinki.fi/sites/default/files/course-material/4669802/2_Content%20mgt.pdf

Customer Journey: https://www.covalue.de/patient-journeys-sorgen-f%C3%BCr-mehr-strategieverst%C3%A4ndnis-bei-marktzugang-und-marketing

Customer Lifetime Value: https://www.fim-rc.de/Paperbibliothek/Veroeffentlicht/251/wi-251.pdf

Customer Relationship Management: https://link.springer.com/chapter/10.1007/978-3-322-89094-8_1

Diffusion/Lebenszyklus: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

Gender Marketing: https://www.econstor.eu/handle/10419/57389

Image Marketing: https://www.tandfonline.com/doi/abs/10.1080/13527260903342787

Innovatoren: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

Integrierte Marketing Kommunikation: https://link.springer.com/chapter/10.1007/978-3-322-82539-1_2

Kannibalisierung: https://link.springer.com/article/10.1007/BF03372655

Key Account Management: https://link.springer.com/chapter/10.1007/978-3-658-20279-8_29

KISS: https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-0029-1241890

Kognitive Dissonanz: https://link.springer.com/chapter/10.1007/978-3-658-25296-0_19

Lebenszyklus: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

Line Extensions: https://www.sciencedirect.com/science/article/abs/pii/0148296394900809

Marketing Management: http://ijbmer.com/docs/volumes/vol7issue3/ijbmer2016070304.pdf

Marketing Planung: https://link.springer.com/book/10.1007%2F978-3-8349-8280-3

Multi Brand Strategy: https://www.emerald.com/insight/content/doi/10.1108/sd.2006.05622jae.001/full/html

Net Present Value: http://www.cogencygroup.ca/uploads/5/4/8/7/54873895/harvard_business_review-a_refresher_on_net_present_value_november_19_2014.pdf

Neuromarketing: https://www.researchgate.net/profile/Janaina-Giraldi/publication/285669724_A_Review_of_Studies_on_Neuromarketing_Practical_Results_Techniques_Contributions_and_Limitations/links/56cf10b308ae85c8234430ec/A-Review-of-Studies-on-Neuromarketing-Practical-Results-Techniques-Contributions-and-Limitations.pdf

Pareto-Prinzip: https://link.springer.com/chapter/10.1007/978-3-8274-2637-6_18

POISE-Marketing: http://www.intellectbase.org/e_publications/proceedings/IHART_Fall_2012.pdf#page=44

Preispolitik: http://ijbmer.com/docs/volumes/vol7issue3/ijbmer2016070304.pdf

Produktlebenszyklus: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

Profiling: https://link.springer.com/chapter/10.1007/978-1-4020-6914-7_2

Pull-Marketing: https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118785317.weom090206

Push-Marketing: https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118785317.weom090206

Reifephase: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

Sales-Marketing Funnel: https://wirtschaftslexikon.gabler.de/definition/aida-regel-29523/version-253126

Segmentierung: https://link.springer.com/article/10.1007/BF03372627

Sättigungsphase: https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00043994/Heft40Pharmamarketingkomplett%20A.pdf

SMART: https://link.springer.com/chapter/10.1007/978-3-8349-9564-3_10

Six Sigma: https://www.esv.info/download/katalog/media/9783503126569/Leseprobe.pdf

Strategisches Marketing: https://books.google.at/books?hl=de&lr=&id=2yLRDwAAQBAJ&oi=fnd&pg=PP1&dq=strategisches+marketing&ots=7XPE1Ey8JK&sig=i_Enwrq10Wt22h2JIIPNx6AuNJE#v=onepage&q=strategisches%20marketing&f=false

SWOT: https://books.google.at/books?id=BG8eBgAAQBAJ&printsec=frontcover&dq=SWOT+Literatur&hl=de&sa=X&ved=2ahUKEwidnuPBnuXzAhUYhv0HHb68A0kQ6AF6BAgLEAI#v=onepage&q=SWOT%20Literatur&f=false

Targeting: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2527769

Total Quality Management: https://books.google.at/books?hl=de&lr=&id=GbRnBwAAQBAJ&oi=fnd&pg=PR5&dq=TQM&ots=nG1MVwMrfq&sig=kIrW6TTO9MHp9Ck7fsWwygMKUuk#v=onepage&q=TQM&f=false

USP: https://link.springer.com/book/10.1007%2F978-3-658-04588-3

Vertikales Marketing: https://link.springer.com/chapter/10.1007/978-3-663-01557-4_68

Yield Management: https://www.researchgate.net/profile/Joerg-Lindenmeier/publication/339089785_Yield-Management_ein_State-of-the-Art/links/5f97d3fe458515b7cfa183a6/Yield-Management-ein-State-of-the-Art.pdf