How technology will play a big role in advancing pharma approaches in patient support.
Patient hubs are becoming the heart of communication between pharmaceutical companies and patients for select therapeutics. Yet this form of communication is imperfect and requires improvement for the patients who need direct communication with the manufacturer—and in order to truly make this service comprehensive. There are many things that should be considered when planning (and, ultimately, executing) patient hub programs. As you may surmise, utilizing technology will be one significant trend in the coming year—specifically, using technology to best address patient needs.