Make Room for Multiple Opinions

Key opinion leaders (KOLs) are essential for communicating the benefits of a product for the right patients, but the popularity of online platforms has
brought about a new breed of “influencers”—digital opinion leaders (DOLs). These respected experts wield substantial influence in their respective fields via digital channels, including social media, industry websites, blogs, and news outlets. These platforms serve as avenues for the exchange of ideas and opinions in ways never before possible.
Thought leaders and influencers are making their mark on the digital landscape. Pharma must evolve and adapt its strategies accordingly to inform the important conversations happening there.
Food for Thought: Make Room for Multiple Opinions (pharmexec.com)