How Good is a Good Product Launch?

September 2022

A fresh look at how industry benchmarks can help fortify new drug launches to overcome today’s new market-entry barriers and higher expectations.

Executing a rigorous product launch is critical to any brand’s success in the market—and doing so has become progressively more difficult in recent years. Disruption to the healthcare system caused by COVID-19 has made it more challenging for life sciences brand leaders to connect with their prescribers, other healthcare professionals (HCPs), and patients.

How Good is a Good Product Launch? (