Build connected experiences for every HCP by finding the right balance of push and pull strategies
We’ve seen a rapid shift to digital engagement of HCPs in the last year as pharmaceutical companies, like most industries, adapted their strategies in the wake of COVID-19. As the situation matures, it is evident that a blanket approach, while simple, is not as effective with some sectors of your audience as others. Furthermore, digital engagement is only one part of your overall customer journey, especially when you aspire to create an omni-channel experience.
https://www.iqvia.com/locations/canada/blogs/2021/03/engaging-the-5-hcp-archetypes
