Channel Impact: can virtual contacts really pick up the slack?

Juni 2021

Prior to 2020, face to face (F2F) detailing was the central pillar of pharma communication with HCPs and, while recent years had seen some movement towards a more orchestrated multichannel approach, remained the main channel for raising awareness and driving uptake of new products. The restrictions on F2F contacts imposed by the COVID-19 pandemic triggered an explosion in the volume of live e-detailing and telephone detailing, as the only alternatives to maintaining interactive contact between reps and physicians.

Channel Impact: can virtual contacts really pick up the slack? – IQVIA

Kommentar

Teilen