Pharma moves beyond promoting products to increase recognition of company names.
Before March 2020, many potential developments and trends discussed in the pharmaceutical industry in relation to sales and marketing were slow-tracked or met with good old-fashioned resistance. When the pandemic hit and the world stopped, implementation of these stifled potentialities accelerated quickly. The first to come to mind are virtual interaction and digital adoption. In addition, a trend less predictable came to the forefront: Certain pharma corporate brands rose to prominence and entered everyday consumer badge-brand conversations alongside household heroes like Apple, Microsoft (PC), Amazon, Netflix, Nike, etc.