‘Bolus’ Markets: Unique Business Opportunities with Promise and Risk

„Industry experience points to a type of market that I believe can best be described as “bolus.” Bolus markets are markets for new drugs where unmet need is extremely strong and clinical benefit from the new drug dramatically improves standard of care„, so Ira Studnin, PhD, President Stellar Managed Care Consulting.
„Since bolus markets have an intense and high velocity dynamic, conditions demand business discipline because right and wrong moves can have a disproportionate effect on a brand. For that reason, the suggestion here is that bolus markets deserve to be carved out and understood in their own terms.“
Read more: ‘Bolus’ Markets: Unique Business Opportunities with Promise and Risk (pharmexec.com)