The healthcare industry has made an emphatic and admirable shift toward putting the patient first in recent decades. While it might be relatively straightforward for healthcare providers (HCPs) to be patient-centric, it is not always so clear for life sciences companies.
What can the industry do to ensure that our customer engagement, our clinical focus, and our product education is focused where it needs to be?
Global medical affairs teams seek better support to manage relationships with key opinion leaders – and find that balance between patient needs, scientific objectives, and the interest areas of KOLs.
Being KOL-Centric: More Meaningful Expert Engagement (pharmexec.com)