In today’s world, companies face increased scrutiny from a host of stakeholders like investors, customers, employees, policymakers, and media. And with the myriad of ways to consume news today, visibility is at its peak.
Transparency, accountability, and trust are being addressed now more than ever throughout all industries—diversity, equity, and inclusion and environmental, social, and governance initiatives being top of mind. Ignoring an issue until it goes away, or inaction, is considered an action, one that can infer or inform where a company or entity stands as perceived by consumers or by current or potential employees.
Aligning Trust and Transparency in Brand Messaging (pharmexec.com)
