Mai 2023 | Medien und Kommunikation
Improving connectivity with healthcare professionals (HCPs) and delivering a personalized customer experience is more important than ever, but it is also more challenging. Data from a recent US study conducted by Across Health shows a significant shift in HCP behavior...
Mai 2023 | Medien und Kommunikation
Immunsuppressiva gibt es u.a. für Indikationen wie Multiple Sklerose (MS), Chronisch entzündliche Darmerkrankungen (CED), Plaque Psoriasis (PPs), Psoriasis Arthritis (PsA), Rheumatoide Arthritis (RhA), Atopische Dermatitis (AD), um nur die wichtigsten zu nennen....
Mai 2023 | Medien und Kommunikation
Betrachtet man die ATC-Klassen der Gelben Liste, sind Antineoplastika die am intensivsten beworbene Präparate-Klasse. Innerhalb dieser Klasse unterscheiden wir die Marken- und Themenwerbung zusätzlich nach Indikationen. Die hämatologischen Krebspräparate halten mit...
Mai 2023 | Medien und Kommunikation
It’s time for pharma brands to recognize the potential of TikTok as a promotional platform and develop a strategy to not only stand out but make an impact. Social media platforms have become a go-to for healthcare brands to disseminate content to patients and...
Mai 2023 | Medien und Kommunikation
While KOLs have been present in healthcare marketing for some time, DOLs are now emerging. KOLs are nothing new to healthcare marketing—they are resources pharma has turned to for years. But DOLs have emerged in recent years as online platforms have become more...
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