1×1 der Medien

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Hier finden Sie nicht nur über 750 Begriffe aus der Welt der Medien kurz und bündig erklärt, sondern auch eine umfangreiche Auswahl der wichtigsten Begriffe und Tools aus dem Bereich „Marketing“. Als besonderen Service haben wir eine Literatursammlung mit über 50 Publikationen für Sie zusammengestellt. 

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A/B-Test

ABC-Analyse

Abdruckhöhe

Abfallender Druck

Above the fold

Above the Line

Absatzelastizität

Absoluter Link

Abspann Split

Abspanntrailer

Abstandshonorar

Access Prime

Access Provider

Account

Active Server Pages/ASP

Active to pay user

ActiveX

Ad Blocker

Ad Bundle

Ad Click Rate

Ad Clicks

Ad Impressions

Ad Network

Ad Recall

Ad Request

Ad Server

Ad Specials

Ad Tag

Ad View

Ad Words

Ad/Inserat

Add on Card

AdEx-Daten

Adjacency/Keyword Proximity

AdSense

Advertainment

Adverticle

Advertiser

Advertising Awareness

Advertising Spendings

Advertising supported Video on Demand/AVOD

Advertorial

AE-Provision/Agenturprovision

Affiliate

Affiliate Network

Affiliate Order

Affiliate-Marketing

Affinität

Affinitätsindex

After Sales Service

Agent

Agent Name Delivery

AIDCAS

Aided Recall

Algorithmus

Allegatorische Werbung

Allgemeine Suchmaschinen

Alt-Tag

Alt-Text

Altarfalz

Analogproof

Anchor Text

Andruck

Animated GIF

Anschnitt/Überfüller

Ansoff Matrix

Anzeigensonderformat

Anzeigenstrecke

API

App

Application Service Provider

ASCII

Audience

Audience Flow

Audience Measurement/Einschaltquote

Auflösung

Augmented Reality

Automated Submission Detection

Automatische Weiterleitung

Automatisches Gebotsmanagement

Back Snapping Service/Domain Snapping

Backlink

Bad Neighborhood

Bad Rank

Balanced Scorecard

Bandbreite

Banderole

Banderole Ad

Banner

Baseboard

Bauchbinde/Insert/Subband

Bayes

BCG Matrix

Beachtungswert

Behavioral Branding

Behavioral Targeting

Beihefter/Insert

Beikleber/Glue-Ons

Beilagen/Inserts

Belegungseinheit/Booking Unit

Below the Line

Benchmarking

Benefit Ladder

Beschnittzeichen/Schneidemarken

Besuchsfrequenz

Bewegtbildwerbung/Online Video Advertising

Bid Management

Billboard

Black Hat/Black Hat SEO

Blacklist

Blind Network

Blinder Text

Blindtext

Block Sponsoring

Blog/Weblog/Online-Tagebuch

Body

Bold

Bookmark

Bot

Bounce/E-Mail-Bounce

Brand Awareness

Brand Building

Brand Loyalty

Brand Planning

Branding

Breadcrumb

Break-Ad

Bridgepage

Browser

Browser-Weiche

Brückenseite/Bridge Page

Bruttoreichweite/Gross Reach

Cache

Call to Action/CTA

Captcha/Captcha Code

Carry-over-Effekt

CAS

Cascading Style Sheets

Catch-up TV

Category Management

Cati-Study

Ceiling Effect

Center Spread

Chiffre-Anzeige

Churn Analyse

Churn Rate

Cicero

Classifieds

Click

Click Fraud/Click Spamming

Click Popularity

Click Stream

Click-Through-Rate/CTR/Klickrate

Client

Cloaking

Clusteranalyse

Clustering

CMS/Content Management System

CMYK

Co-Branding

Commercial

Common Gateway Interface/CGI

Community/Online-Community

Companion Banner

Conjoint-Analyse

Content Ad

Content Management System

Content Provider

Content Syndication

Content-Marketing

Contextual Ad

Contextual Targeting

Conversion Rate/CVR/Konversionsrate

Cookie

Copytest

Corporate Design/CD

Corporate Publishing

Cost Per Action/CPA

Cost Per Click/CPC

Cost Per GRP/CPG

Cost Per Impression/CPI

Cost Per Lead

Cost Per Mille/CPM

Cost Per Sale/CPS

Cost Per View/CPV

Cost Per X/CPX

Couponing

Cover Page/China Cover

Covercorner

Coverflappe/Half Cover/Flying Page

Crawl

Crawler

Critical-Incident-Methode

Cross Link/Cross Linking

Crossmedia

Crossmedial

Crossmedial Value Creation/Crossmediale Wertschöpfung

Crossover Branding

Crosspromo Spot

Crosspromo Trailer

Crosspromotion

Croudsourcing

CSS/Cascading Style Sheets

Customer Experience Management/CEM

Customer Extension

Customer Journey/Buying Process

Customer Lifetime Value

Customer Relationship Management/CRM

Cut In

DAB(+)/Digital Audio Broadcasting

Data Leak

Data Privacy/Datenschutz

Data Warehouse

Datenformat

Dauerwerbesendung/Infomercial

Day Time

Dead Link/Toter Link

Deckungsbeitrag

Decoder

Deep Crawl

Deep Link/Deep Linking

Deep Promotion

Deep Web/Invisible Web/Hidden Web

Default Banner

Degenerationsphase

Delisting

Delphi-Methode

Demand Side Platform/DSP

Demographic Targeting

Demoskopische Marktforschung

Description-Tag

Dezentrale Werbung/Decentralized Advertising

DHTML/Dynamic HTML

Dialog Marketing

Diffusion/Produktlebenszyklus

Digital Asset Management

Digital Asset Management/DAM

Digital Rights Management/DRM

Digital Signage

Digital TV/Digitales Fernsehen

Digital Video Broadcasting/DVB

Digitaldruck

Digitale Signale/Digital Signals

DIN-Formate

Directory

Disclaimer

Display-Marketing

Disproportionale Stichprobe

Dissonanz

DMOZ/Open Directory Project

DNS/Domain Name System

Document Vector

Dofollow Link

Domain

Domain Grabbing

Domain Popularity

Domain-Indizierung/Theme Based Indexing

Doorway Page

Double Opt-In

Download-To-Burn/DTB

Download-To-Own

Download-To-Rent

DPI

DRTV

DSL

Duplicate Content

Durchschnittskontakte/Average Contacts

DVB-C

DVB-S

DVB-T

Dynamische URL

Dynamische Website

Dynamische Werbemittel

E-Commerce

E-Mail-Marketing

E-Mail-Response-Management/ERM

Earned Media

Eckfeld-Anzeige

Ecotainment

EDI-Format

Edutainment

Einschaltquote/Ratings

Eintragsservice/Submission Service

Enhacement-Effect

EPG/Electronic Program Guide

EPS-Datei

ETKP/ECPM

Europa-Skala

Everflux-Effect/Wechselbad-Effekt

Exclusive Position

Expandable Ad

Externe Überschneidung/External Overlapping

Extra Value Proposition/EVP

Eye Tracking/Blickverlaufsmessung

Faktoranalyse

Fallback

False Drop

Feeds

Fehlerseite

Fehlsteuerung/Scatter Loss

Fensterfalz

Festplatzierung/Fixed Placement

FFA/Free For All

Filter

Fireplace Ad

Firewall

Fishbein-Modell

Five Forces nach Porter

Five m’s of advertising

Five P im Marketing-Management

Flankierwerbeblock/Flanking Ad Block

Flappe

Flash

Flash-Cookie

Flash-Layer

Flash-Layer-Tandem

Fliesssatz-Anzeigen

Flight

Floating Ad

FLV/Flash Video

Flying Page

Fold

Footer

Footer Link

Forced Click

Format

Forum

Frame

Freisteller/Freistellen

Frequency Capping

Fresh Bot

FTP

Full HD

Fullsize Takeover

Fuzzy Search

Gateway

Gender Marketing

Geo-Targeting

Geo-Tracking

Geschlossene Fragen

Gestrichene Papiere

GIF

Given-Effekt

Grammatur

Greylisting

Griffeck-Anzeige

Grossformatdruck

GRP/Gross Rating Point

Guerilla Marketing

GUI/Graphical User Interface

Halbwertszeit/Mailing

Half Cover

Half Size Banner ICQ

Halfpage Ad

Hallway Page

Header

Hidden Text/Blinder Text

Hierarchy-of-Effects Modell

Hijacking

Hilltop-Algorithmus

Hit

Hitliste

HKS-Farben

Hockey Stick

Homepage Event XXL

Host

Hot Fix

HTML

HTML Banner

HTML Editor

HTML5

http/Hypertext Transfer Protocol

Hyperlink

Hypertext

IAP

Icon

ID-Spot

IFrame/Inline Frame

Image Map

Image Marketing

Imageanalyse

Imagetransfer

Imitatoren

Impressions

In-App Advertising

In-Banner Spots

In-Stream Video Ad

Inbound Link

Index

Index Listing

Indexierbarkeit

Indirekter Vertrieb

Individual Split

Infomercial

Initiale

Innovatoren

Insel-Anzeige

Instant Messenger

Integrierte Marketing Kommunikation

Internal Relations

Interstitial

IP-Adresse

IRS/Information Retrieval System

ISP

Java

JavaScript

Johnson Box

JPEG

Junior Page

Kampagne

Kampagnenkontrolle

Kannibalisierung

Kernleser

Key Account Management

Key Performance Indicator/KPI

Key Visual

Keyword

Keyword Advertising

Keyword Density

Keyword Prominence

Keyword Proximity

Keyword Targeting

KISS

Kognitive Dissonanz

Konditionierung

Kontaktanalyse

Kontaktchance

Kontaktdosis

Kontaktsumme

Kontaktverteilung

Konversionspfad-Analyse/Funnel-Analyse/Trichter-Analyse

Kreuzfalz

Kult-Marketing

Kumulation

Kumulations- und Frequenz-Analyse/KFA

Kuponanzeige

Kurzformate

L-Anzeige

LA-Med

Laddering-Interview

LAE

Landing Page

Late Prime

Laufrichtung

Layer Ad

Lead

Lead Generation

Lead Nurturing

Lead-In

Lean-Marketing

Lebenszyklus

Leporello

Leser Pro Nummer/LPN

Lesezeichen

Life-Style Typology

Line Extensions

Link

Link Building

Link Popularity

Link Tracking

Linkfarmen

Linkjuice

Literatur

Logfile

Logo

Logomorphing

Long Tail

Lower Third

MA

Majuskel

Makro

Makro Marketing

Makulatur

Marken-Awareness/Brand-Awareness

Markenallianz

Markenanreicherung

Markenbekanntheit

Markendehnung

Markendemokratisierung

Markenkonsolidierung

Marketing Controlling

Marketing Management

Marketing Planung

Marketing-Accounting

Marketing-Instrumente/Politik

Markt-Media-Analyse

Match-Up-Hypothese

Maxi Ad

Means-End-Chain

Medien-Tools

Medium Rectangle

Mega Brand

Mega Insert

Metasuchmaschine

Microblogs

Microsite

Midroll Videoad

Minuskel

MMA Banner

Moodboards

Mouseover

Multi-Brand-Strategy

Multiplikationseffekt

Multisensuales Marketing

Multivariate Verfahren

Nachklappe/Tag-On

Nano Page

Natural Listings

Net Present Value/NPV

Netiquette

Nettoreichweite

NetTV

Neue Ökonomie

Neukundengewinnung

Neuromarketing

News Countdown

Newsletter

Nischenstrategie

Node

Nofollow Link

Non Disclosure Agreement/NDA

Non-Business-Marketing

Nutzen

Nutzwertanalyse

Obsoleszenz

Off-Time

Offene Fragen

Offpage-Optimierung

Offsetdruck

Omnibusumfrage

Online Reputation Management/ORM

Onpage-Optimierung

Opazität

Open Source

Opener

Opening Rate

Operante Konditionierung

Opportunity Management/OM

Opt-In

Opt-Out

Optische Mitte

Outbound Link

Overlay Ad

Overspill

Paarvergleich

Page Impressions

Page Stickiness

Pagerank

Pagina

Panel

Panel-Effekt

Panorama Anzeigen

Pareto-Prinzip

PDF

Peel-off label

Per Unit Method

Percentage of Sales Methode

Periodizität

Pharming

Phishing

Piggy Back

Pilot-Study

Pixel

Point of Sale/POS

POISE-Marketing

Pop-Under

Pop-Up

Portfolio

Post Click Tracking

Post View Tracking

Postscript-Datei

Power Banner

Power Corner

Power Rectangle

PPPP

Pre Split

Preiselastizität

Preisführerschaft

Preispolitik

Preminder

Primacy-Recency-Effekt

Product-Placement

Produktlebenszyklus/Product-Life-Cycle

Profiling

Program Split

Program Sponsoring

Promotion Trailer

Provider

Proxy-Server

Public Marketing

Pull-Marketing

Punkt

Pupillometrie

Push-Marketing

Pushdown Ad

Qualitätsmanagement

Quasipanel

Query

Quicktime

Quota-Stichprobe

Rabattpolitik

Random-Stichprobe

Rangierung

Rangreihe/Ranking

Raster

Rasterzeit

Real Time Bidding

Recall

Recall-Test

Recency-Effekt

Recognition

Recognition-Test

Recovery

Rectangle

Redaktionelle Seite/Editorial Page

Redesign

Redirect

Regalstopper

Reichweite/Reach

Reifephase

Reinzeichnung

Relationship-Marketing

Repro

Responsive Design

RGB

Rich Media

Rich Site Summary/RSS

Roadblocking

Robot

Run Of Network/RON

Run Of Site/ROS

S-Kurve

Sales/Marketing Funnel

Satelliten-Anzeige

Sättigungsphase

Satzspiegel

Schmuckfarbe

Schriftgrad

Scroll Down Sticky Ad

Search Engine Advertising/SEA

Search Engine Marketing/SEM

Search Engine Optimisation/SEO

Secure Socket Layer/Transport Layer Security

Seeding

Segmentierung

Sekundärforschung

Selfmailer

Semantisches Differential

Semantisches Targeting

Service Recovery

Shadow Ad/Schatten Anzeige

Share of Voice

Short Break

Sidekick Ad

Single Split

Single-Source Ansatz

Sitebar

Sitemap

Six Sigma

Skript/Script

Skyscraper

Skytangle

SMART

Social Advertising

Social Bookmarks

Societal Marketing

Soft Bounce

Soft Selling

Sonderdruck

Spam/Junk

Spider

Spill over Effekt

Split Break

Störer/Spoiler

Strategisches Dreieck

Strategisches Marketing

Streaming

Streaming Ad

Stripping

Styleguide

Superpanorama-Anzeige

SWOT-Analyse

Tag

Targeting

Tausend-Kontakt-Preis/TKP

Tausend-Leser-Preis/TLP

Teaser

Thumbnail

Tip-On Card

Titelkopfanzeigen

Titelpatronat/Title Patronage

Token

Top-Level-Domain

Topic Break

Total Cost of Ownership

Total Quality Management/TQM

Trade Marketing

Transcript

Treppenanzeige

Trojaner

Trustrank

Tunnel-Anzeige

TV-Advertorial

Two-Step-Hypothese

Typografie

Umbrella Marken

Umbruch

Umfeld

Umfeldanalyse

Umweltanalyse

Uniform Resource Locator/URL

Unique Selling Proposition/USP

Universal Ad Package/UAP

Universal Flash Layer

Universal Search

User Groups

User-Declared Information Targeting

Value added

Vampireffekt

Variety Seeking

Vektorgrafik

Verborgenes Web

Veredelungstechnik

Vernetzte Kommunikation

Vertical

Vertikales Marketing

Vertriebsbindung

Vertriebskosten

Verursacherprinzip

Viral Marketing

Virtuelle Werbung/Virtual Advertising

Vorschaltblatt

Wallpaper

Wasserzeichen

Wear out-Effekt

Wear-Out Effect

Webdesign

Weitester Seherkreis/WSK

Werbemittel

Werbewirkung/Advertising Effetiveness

Wertschöpfungskette

White Hat/White Hat SEO

Wickelfalz

Widgets

Win Ad

Wissensmanagement

WYSIWYG

Xing

Xylografie

Yield Management

Zahlungspolitik

Zange-Lesezeichen

Zusatzleistung

Zuschuss

Zwei-Stufen-Werbung

Zweitmarke

Zweitplatzierung

Zweitvermarkter/Secondary Marketer